Frequently asked questions

WHAT PEOPLE
ALWAYS ASK US

Direct answers on price, timelines, scope and how we work. If your question is not here, the free audit is where we answer all of them — no cost and no commitment.

What exactly does Novara do?

Novara is a digital and artificial intelligence studio. It does three things: custom cinematic websites (landing pages and multi-section sites with scroll animation, including stores with working cart and checkout); motion design and product advertising video, vertical 9:16 for social and horizontal 16:9 for web; and AI customer response automation, which includes a receptionist that answers calls and WhatsApp 24/7, autonomous agents on WhatsApp or Telegram, task automation and integrated digital marketing.

How much does a website or a project with Novara cost?

There is no published flat rate because scope varies enormously by business. The price is set after the leak audit, which is free, and anchored to the diagnosis: to what actually needs solving. The proposal arrives in writing, detailing what is included and what is not, with two fixed revision rounds. There are no costs that show up halfway through the project.

How long does a project take?

It depends on scope, which is why the timeline is set in writing in the proposal, together with the dates of both revision rounds. A single-page landing does not take the same as a multi-section site with a store and checkout, or an automation wired into WhatsApp. What does not change is that the timeline is committed before we start, not as we go.

Do you use WordPress or templates?

No. Every project is designed and coded from scratch. Before anything gets built, the art direction is approved —concept, palette and typography— so the client sees the world before living in it. That is the main difference with a template agency: the site does not look like a thousand others because it did not start as one.

What is included in a project and what is not?

The scope is delivered in writing, literally, with nothing implied. A web project includes design, copy, build and measured verification: geometry, mobile behavior and accessibility are checked with numbers before delivery, not by eye. Anything left out is stated explicitly in the proposal. Monthly maintenance and continuous improvements are optional and quoted separately.

Do you build online stores with cart and payment?

Yes, with a working cart and checkout, not mockups. The KAOLÍN demonstration work shows the complete flow: catalog, cart, three-step checkout and an order number on confirmation. You can go in and walk through the whole thing.

What is an AI receptionist and what is it for?

It is an artificial intelligence assistant that answers your calls and WhatsApp messages at any hour, nights and weekends included. It books appointments, answers pricing questions and recovers the customers who used to be lost simply because nobody picked up. For businesses with heavy inbound call volume —clinics, workshops, restaurants— this is usually the biggest leak and the easiest one to plug.

Do you work with small businesses?

Yes. The usual profile is a business that already works but whose digital presence is not at the level of its work: clinics and practices, restaurants and cafés, workshops and hardware stores, retail, manufacturers and independent professionals. The free audit exists precisely to size the project to the real size of the business.

Where does Novara operate? Do you work with clients in the United States?

Novara works remotely and takes on clients in the United States. The whole process runs at a distance: the audit happens over a call or WhatsApp, the art direction is approved on shared documents, and delivery and revisions happen online. Working languages are English, Spanish and French.

Is the website mine? What if I want to change it later?

The site is in your hands on delivery: it opens with a double click and it is yours. Monthly maintenance and continuous improvements exist if you want them, but they are optional, not a leash keeping the site alive.

How do I start working with Novara?

With the leak audit, which is free and takes about 10 minutes: 12 questions over WhatsApp or a call. It produces a concrete number —how much is being lost per month and what is causing it— by measuring four typical leaks: calls and messages nobody answers, booked appointments that never show, customers who cannot find the business on Google, and after-hours calls. The diagnosis is yours, hired or not. We reply in under 24 hours.